TaylorMade Golf

OPPORTUNITY

TaylorMade was looking for an iPhone, iPad and Android app to be used by both consumers and store salespersons to better educate them of the full golf club and accessory product line.  The app also features video segments, teaching drills and club fitting functionality.  

HIGHLIGHTS

  • We created 3 distinct apps: A phone and tablet app for consumers and salespersons, an iPad app used for in-store kiosks, and a private app designed for PGA Superstores.
  • The app features comprehensive usage analytics and KPI reporting.
  • We created custom push technology support to market directly to consumers and to educate and support the sales team.
  • The app has adaptive technology for multi-language support. The app currently is translated into a dozen languages.