Search Engine Optimization

We understand that standing out in the digital world can be challenging, but with our help, you’ll be able to achieve the online visibility your business deserves. We will help you reach your target audience, increase your website traffic, and drive conversions.

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Frequently Asked Questions

What We Do

Keyword research

We'll identify the keywords and phrases your target audience is searching for and optimize your website and content to rank for those terms. We'll start by working with your team to identify their wishlist terms and analyze competitor sites and their ad campaigns to discover keywords and phrases that you may not have thought of. We'll categorize terms based on traffic volume and the level of competition for those terms.

On-page optimization

We'll analyze your website's structure, design, and content to ensure it is optimized for search engines. This includes making sure that your website is mobile-friendly, fast-loading, and has good content structure. We will also review and optimize your website's title tags, meta descriptions, and header tags to ensure they are clear and concise and include your target keywords.

Local Search

We focus on strategies to improve your search engine performance when potential customers seek your services in their local area. This can include creating and optimizing Google My Business listings, focusing on reputation management (improving the number and quality of online reviews), building citations and backlinks from local directories and websites, and creating and optimizing location-specific content.

Analytics and reporting

We'll use analytics tools such as Google Analytics, Google Looker Studio and Microsoft Power BI to track your website's performance and provide you with detailed reports on your progress and areas for improvement. We'll also provide regular updates on your search engine rankings and website traffic, so you can see the progress being made and adjust your strategy accordingly.

SEO or search engine optimization concept

Technical SEO

We'll identify and address any technical issues preventing your website from ranking, such as broken links, duplicate content, or crawl errors. We'll also ensure that your website is indexed correctly and that it loads quickly for users. This also includes ensuring your website is secure and has a valid SSL certificate.

Link building

We'll acquire high-quality backlinks from reputable websites to improve your website's authority and search engine rankings. This includes researching and identifying relevant and high-quality websites that would be a good fit for your business and reaching out to them to request a link back to your website.

Content Creation

Google rewards websites with strong, high-quality content matching user search intent. Our writers and SEO experts will create high-quality, relevant, engaging content. This can include blog posts, articles, infographics, videos, and other content optimized to your products or services. By creating regular, high-quality content, businesses can attract more website visitors, increase brand awareness, and ultimately drive more sales and revenue.

Trusted by top brands.

gm-no-border

NewOfferings developed an event app and related website for live sports and other events.  The app allows our local ambassadors to collect sales leads from qualified prospects.  The system interacts directly with our backend via a custom API interface.  They have always delivered on schedule and consistently exceeded expectations.

Jordan Cohen
bnp-round

Scot and his team delivered an exceptional tournament app for the annual BNP Paribas Open and its players and fans.  The app and associated statistical engine functionality provided a great fan experience.  Their support was outstanding during development and throughout the events.

Cindy Liberati
iq-logo-avatar
NewOfferings manages all of our digital marketing including SEO, Google Ads, Social Media Management, website development,  and content marketing. Scot and Bill work closely with my executive team and provide exceptional support and results.
David Schnitt

Frequently Asked Questions (FAQs)

Search Engine Optimization (SEO) involves improving your website visibility and ranking on Google and other search engines for specific keywords or phrases related to your business.
Improving your ranking on search engines makes it more likely that users will find and visit your website. This can lead to increased traffic, brand awareness, and more conversions and revenue.

Search engines use algorithms to determine if pages on your website best match what users are looking for. These algorithms look at factors such as the quality and relevance of the content, the number and quality of backlinks, and the website’s user experience.

You will not see results overnight. It can vary depending on the level of competition for your target keywords and the current state of your website. However, on average, it can take anywhere from 3 to 6 months to see significant improvements in your search engine rankings.
Mobile-friendliness has become increasingly important for SEO in recent years as more and more people use their smartphones to access the internet. Search engines, like Google, have implemented mobile-first indexing, which means that the mobile version of a website is used to index and rank it in the SERPs. This means that a website that is not mobile-friendly is likely to rank lower than one optimized for mobile devices.
Common SEO tactics include creating high-quality, relevant content, optimizing website structure and meta tags, building backlinks from reputable websites, and ensuring the website is mobile-friendly and loads quickly.
Improving your website’s visibility on SERPs can be achieved by implementing various SEO techniques such as keyword research, optimizing meta tags, creating high-quality content, building backlinks, and ensuring your website is mobile-friendly and loads quickly.
Keyword research is the practice of identifying and analyzing the keywords visitors search for related to your business or industry. It helps determine the terms people use to find your products or services, which can then be used to optimize your website and improve its search engine rankings.
Optimizing images, minifying code, using a content delivery network (CDN), and ensuring that your website is hosted on a fast, reliable server can improve your website’s loading speed.
What is a backlink? Search engines use links from other websites to your website to determine the relevance and authority of your website. Relevance is related to how closely your web pages match what the user is looking for, while authority measures if your website is well-known and has the respect of other websites. The more backlinks from websites that themselves are considered as high-quality and high-authority, the better your rankings will typically be.
How can I get more backlinks to my website? There are several ways to get more backlinks to your website, such as creating high-quality, shareable content, reaching out to other websites and asking for links, and participating in online communities and forums related to your industry.
Buying backlinks is against search engine guidelines and can lead to penalties or getting banned from search engine result pages. It’s always better to focus on creating high-quality content and building relationships with other websites to earn backlinks naturally.